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Videos
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Citation

Bulatova and Demir (2023a, October 05). Empowering Danone's innovation pipeline through search analytics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empowering-danone-s-innovation-pipeline-through-search-analytics


Videos
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Citation

Lefever and Hamaekers (2023a, October 05). How Alpro revampled its pack designs by colour science & predictive intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-alpro-revampled-its-pack-designs-by-colour-science-predictive-intelligence


Videos

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reimagine-innovation


Videos

Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening

2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
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Citation

Saenz, J. (2018a, May 14). Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/estas-para-algo-dulce-estas-para-un-danette-a-360-campaign-born-in-a-360-listening-